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Search Engine Optimization

Posted on: July 20th, 2013

SEO Perfect CompanyWhen someone types in a search term into a search engine, that search engine’s job is to find the occasions that that term is used online, run an analysis of that includes counting the number of times a particular page with that term is referred to on other sites and return the resulting list of potential websites for the user to click on. Somewhere in the massive list of potentially correct websites for the user to click on.

Although there is a way to purchase your site’s way to the top, that has nothing to do with actual search engine optimization and more to do with the budget your company has for marketing. The Off-Page SEO is work that is done as named, off of the page of the internet. There are two ways to optimize your site to make it easier for search engines to find and to increase the chances that your site will be listed among the top ten or twenty options. Then there is the On-Page SEO work that takes place on the page itself.

Even if your site is in the top ten naturally, with a little SEO it can rank even higher without having to pay for the sponsored ads that automatically place your site in the top rankings. The first step includes finding out which terms would serve your company well as search terms that people would enter looking for your type of business.

Using the Google Keyword search, enter in the term that most identifies your business and it will generate a report of keywords search terms that match that term along with the number of times that term has been searched for in the last 30 – 90 days. Related key search terms will often have more people searching for them than the one you entered. Try to use a combination of several of the terms most searched for in order to select a healthy selection of keywords to choose from.

Be smart about choosing the right keywords to use for your site. One business owner in particular was very proud of his efforts at purchasing the keyword that was really just the name of his business. So unless someone specifically searched for his business on Google, they couldn’t find him. Use different tools, search competitor sites and hire a professional to help you.


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