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Eye Tracking Software Will Soon Be Available In Markets

Posted on: June 16th, 2013

Eye Tracking Software Will Soon Be Available In MarketsA research at university stats that eye software can take note of everything you see while shopping and then comes up with a list of advertisements. The sideways depicts and recognizes faces and quickly tracks the eye movement when you look around at various things around a camera and a proper screen.

Researchers have firm believe that this product will be in the markets within the next five years and this can help in attracting customers with different advertisements pertinent to their interests and favorite products. This software works by locating the pupils’ position on the face after finding the corners of someone’s eyes. After a very short interval, the software starts and tracks the movement of shopper eyes.

If we talk about the eye tracking software it’s not a new thing, but with sideways it can now track the stare of up to 14 different people, with different heights and eye colors without doing any calibration, which is a distinct feature other softwares lack to achieve in the recent past. This software was unveiled at a conference at Paris, France this week on computing systems.

There are certain obstacles that the software has to overcome yet including the fact that it gets confused if the shopper has wear glasses or lens. Moreover it has to adjust with the vertical movement, which is more delicate than the horizontal movement of eyes. There are certain concerns as well including the privacy laws that what this software will take information and how it will use it. Researches however made it evident that the information is just used to enhance the shopper’s experience.

You cannot do much about such softwares like sideways that can track your glance easily, but you can protect the information on your personal pc by using a VPN service. A VPN provides you with an extra level of protection while you are using internet, so that no one can reach your personal details.


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